Netflix (Games) and Chill Netflix (Games) and Chill “We chose to work with Netflix for this project because of the opportunity to work on a really exciting transmedia IP together, the ability to learn to work within a subscription environment, their reach and their team.” “We pick partners for our projects that we think offer the best opportunity to bring something really special to life that plays to our strengths as game makers while simultaneously allowing us to stretch our capabilities and learn something new,” Segerstrale says via email. Longtime mobile developer Super Evil Megacorp is the latest to sign on to make one of these Netflix IP games, and CEO Kristian Segerstrale considers the partnership a perfect fit. That selection includes pre-existing games, games new to mobile, and brand-new games based on Netflix’s movie and TV properties. “We’re constantly looking for new, fresh, different games to bring to Netflix so that we can have that diverse portfolio for people to play.” “One of the things we’re really passionate about is building that portfolio to reflect the variety and diversity of members that we have,” Loombe says. After all, 233 million is a massive figure, and Loombe and her team know it. Loombe knows Netflix’s customer base is a boon, but the team must also consider appealing to as many people as possible. “I don’t know where they will be a year from now or even three, but based on the moves they’re making, they’re not just committed but playing to win.”įilling Out The Ranks Filling Out the Ranks “The way I see it, though, is that while Netflix is a very mature service in the sense that it has revolutionized streaming movies and series, it’s also very early on with its games offering,” he says.
Matt Casamassina of Rogue Games attributes it to the service still being in its infancy compared to the rest of Netflix.
This lack of top billing might seem a deterrent, but those working with Netflix claim they’re not really concerned. As mentioned before, finding the Netflix Games section of the main screen requires a decent amount of scrolling, and while specific tabs exist for new programming and downloads at the bottom of the screen, games get no such feature. While Netflix’s inclusion of its games portfolio into its normal subscription makes sense, what’s less clear is how the company plans to feature those games in its mobile app. Right Under Your Nose Right Under Your Nose
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